WordPress is a name which is popular among most ecommerce ventures nowadays. This is the Content Management System or CMS platform which lays credit for a plethora of blogs and online ventures coming up each day. However, while WP provides a number of benefits, its rich graphics and infinite customizability often slow down a website. Again, slow websites are the culprits behind the loss of organic traffic and are the main reasons why website owners must opt for a WordPress speed optimization service.
Besides, few other reasons can justify why this service is undeniable.
Reduction in bounce rate
Bounce rate refers to the number of users leaving your site within a short span of time. Google identifies this span as anything less than 30 seconds. It also refers to the number of web scrollers who leave your site even before it loads.
Bounce rate is one of the primary causes of a website’s traffic loss and hence, you witness a nosedive in the SERP ratings. This is where a WordPress optimization service comes into play. With the use of efficient techniques and methodologies, experts ensure that a site loads within the stipulated average user wait time (within 2 to 3 seconds).
Greater organic traffic
A reduction in bounce rate is directly proportional to the amount of traffic hitting a site. A lower page load time attracts more readers as pages are fast and load easily. This facilitates smoother browsing through a website.
In short, faster webpage also denotes easy loading of images and graphics which becomes exceedingly crucial for ecommerce ventures and portfolio pages. Since, portfolio pages, for instance, depend totally on the quality of their images; therefore, having a fast and optimized site is of grave importance to attract more customers.
Better User Experience
User Experience or UI stands at the base of any webpage enhancement criteria. Any reliable WordPress speed optimization service will ensure that your visitors have a hassle free ride while maneuvering through your website.
No customer will like a website where he or she will have to visit multiple links for reaching their desired page. It incurs a test of patience and often leads to the loss of customers. A faster and friendly UI, on the other hand, counterfeits these problems and gifts your loyal customers with a fruitful experience.
Local listing improvements
The more a site receives visit from its users; the better will be its visibility in the local listings of an area. The primary motive of any website owner is to sell his/her product or service; a better visibility in local listings helps a lot in that respect.
So, if you doubt your site to be slow and experiencing an excess load time, get in touch with an authentic WordPress speed optimization service today and give your website its necessary ranking boost.
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